Blockchain of Fashion
Supermodel Becomes the Face of Blockchain Fashion Week
Slavic supermodel Snejana Onopka is the international face of the world's first Blockchain Fashion Week (BFW)
Vogue Italia, August 2005
Despite her star status in the fashion and beauty industries she still embraces her roots and became the face of Kiev Fashion Days and BFW's official launch in February in her native Ukraine.

The event marked the first link of its kind in the world to be made between the seemingly disparate fashion and blockchain industries, and Onopka is on board. As well as Onopka becoming the face of the campaign for Kiev Fashion Days, she will continue to serve as an ambassador for Blockchain Fashion Week in various cities around the world as enthusiasm for blockchain technology, cryptocurrencies and their potential application in the fashion industry builds. She will also be linked to Fashion Coin, the brainchild of model and up-and-coming designer, Anna Karenina, famed for her brand, Anna K.

Onopka was plucked from obscurity when she was 15 by a scout in Kiev in 2001.

The rest, as they say, is history. In 2005 she sparked a booking frenzy when she was photographed for the Prada and Dolce & Gabbana fall ad campaigns. This was followed by her first cover for Vogue Italia.

She made her runway debut in September 2005 by closing the spring Marc by Marc Jacobs show in New York. Dolce & Gabbana and Karl Lagerfeld shows in Milan and Paris, also walks for Gucci, Prada, and Miu Miu. November saw her again grace the cover of Vogue Italia.

Work with industry luminaries Calvin Klein, Louis Vuitton, Yves Saint Laurent, Alexander McQueen, Chanel, Fendi, Missoni, Chloé, Alexander Wang, Valentino, Carolina Herrera, Elle Saab, Salvatore Ferrgamo, Christian Dior, Balmain, Anne Valerie Hash, and more would follow.

In 2006 Onopka became the face of Lanvin, replacing Lily Donaldson (something she would in 2008 when she replaced Donaldson the face of MaxMara), and was featured on the covers of Numéro and i-D and on the cover of Vogue Paris with Gemma Ward, Jessica Stam, and Sasha Pivovarova. Numerous covers of magazine have followed in the years since.

The beauty and fragrance industries have also continued to pursue her with her signing contracts with Shiseido, Gucci Eau de Parfum II and Hugo by Hugo Boss.

At 31, Onopka's career still has a lot of legs and she is sure to be strutting catwalks, appearing on covers and being used in advertising for years to come – that includes Blockchain Fashion Week.