So, what is sustainable fashion? Essentially, it is a vision of clothing and accessories that do not pollute the planet through toxic chemicals, greenhouse gas emissions, or waste. The ide has matured from having a hippie reputation to become a popular and sexy topic.
Lily Cole, model and socially conscious entrepreneur, certainly believes so and expresses her optimism saying she feels optimistic: "in the last 10, 15 years there's been a seismic shift…in the consumer's interest and awareness of this issue". It was a view she expressed along with other fashion industry luminaries such as Stella McCartney at a Copenhagen Fashion Summit
panel this month. The panel brought together industry insiders committed to working out how to deal with the mess the fashion was making of the planet. "We have to have this conversation and we have to be held accountable," McCartney reiterated.